Trust and the Coronavirus in the US.

Trust and the Coronavirus in the U.S.

2021 Edelman Trust Barometer U.S. Online Survey Special Report • 2,500 general population respondents Trust and the • All data is nationally representative based on age, region, gender, ethnicity Coronavirus in the U.S. Fieldwork: March 5 – March 8, 2021 Demographic Composition of March 2021 Sample Data in this report is compared to several past Trust Barometer Special Reports: Male 48% White 63% Trump voters 31% Trust and the Coronavirus (March 16, 2020) Female 51% Black 12% Biden voters 54% Brands and the Coronavirus (March 30, 2020) Spring Update (May 4, 2020) Latinx 16% 2021 Edelman Trust Barometer (January 13, 2021) 18-34 30% Asian American 6% 35-54 32% 55+ 38% Northeast 19% Urban 37% Midwest 23% Suburb 45% South 36% Rural 17% Margin of error West 22% • U.S. total margin of error: +/- 2.0% (n=2,500) • Ethnicity-specific data margin of error: Non-Hispanic White +/- 2.5% (n=1,590); Black, Latinx, and Asian American +/- 5.1% to 7.8% (n=min 159, varies by ethnicity) 2

2021 Edelman Trust Barometer U.S. Post-Election Supplement U.S. TRUST DECLINES ACROSS ALL INSTITUTIONS FOLLOWING SPRING SURGE Percent trust Distrust Neutral Trust (1-49) (50-59) (60-100) Business Government NGOs Media Since May, trust in Since May, trust in Since May, trust in Since May, trust in business declines 4pts government declines 11pts NGOs declines 12pts media declines 11pts 56 54 56 50 52 50 50 50 48 48 44 45 42 39 37 39 Nov 2019 May 2020 Nov 2020 Dec 2020 Nov 2019 May 2020 Nov 2020 Dec 2020 Nov 2019 May 2020 Nov 2020 Dec 2020 Nov 2019 May 2020 Nov 2020 Dec 2020 2021 Edelman Trust Barometer U.S. Post-Election Supplement. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9- point scale; top 4 box, trust. General population, U.S. 3

THE AMERICAN TRAUMA

VIRUS CONCERNS Communities 79 75 86 REMAIN HIGH 69 Highest Percent of Americans who are concerned about the virus concern among Asian +2 +2 -2 n/a Americans l White Black Latinx Asian American Gender |Age 72 72 71 72 73 - 0 + +1 +3 +1 +4 +2 Change, March 2020 to March 2021 Men Women 18-34 35-54 55+ Voted for… | Region +2 85 79 pts 71 71 70 72% Partisan divide 54 reflects politicization n/a n/a n/a n/a n/a n/a U.S. general population of crisis Trump Biden Northeast Midwest South West 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q2. How concerned are you about the virus in general? 7-point scale; top 3 box, concerned. General population, U.S., and by demographics. This data was tracked back to the 2020 Trust Barometer Special Report: Trust and the Coronavirus. 5

MORE THAN HALF Communities HAVE EXPERIENCED 54 47 54 45 COVID HEALTH IMPACT 24 23 32 13 Percent of Americans who have experienced White Black Latinx Asian American health impact due to the pandemic Gender |Age 49 55 48 51 56 22 27 23 24 27 I have personally contracted Covid, or know someone who has Men Women 18-34 35-54 55+ Voted for… | Geography 27 Not hospitalized 48 55 55 58 49 49 48 54 58 52%25Hospitalized or deceased 22 28 29 27 23 22 24 24 27 U.S. general population Trump Biden NE MW S W Urban Suburb Rural 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. COV_CON. Which of the following have happened to you as a result of the coronavirus pandemic? Pick all that apply. General population, U.S., and by demographics. “I Personally contracted Covid or know someone who has” is a net of attributes 1 and 2. “Not hospitalized” is the difference between the net and attribute 2. 6

MAJORITY OF AMERICANS STILL IN PANDEMIC SURVIVAL MODE Which best describes how you’re feeling? Communities of color Trump voters far report much higher more ready to return pandemic mindset to pre-pandemic life 76 79 U.S. general population 74 74 71 71 66 67 65 69 65 63 61 64 I am still in a 47 pandemic mindset 67%–worried about my safety and operating in survival mode VS Wh Bl La As Me Wo Ag Ag Ag Tr Bi No Mi So We a t i n e e e um d r d u i c i a m e t w s I feel that the pandemic is t k n n s s s h t t e X e p n e e h 1 3 5 Am n 8 5 5 v a s largely behind us and I am - - + v o s t e 3 5 ot te t taking advantage of every r 4 4 e r i r s c s opportunity I can to get back a to my pre-pandemic life as n quickly as possible 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. LIFE_CHOICE. You are about to see two choices. We want you to choose the one that best describes how you are feeling. General population, U.S., and by demographics. 7

MOST AMERICANS U.S. general population Among those who NOT READY FOR have been vaccinated RETURN TO Going to doctors’ offices 56 69 NORMAL Shopping in stores 55 57 Dining indoors at restaurants 33 33 Vaccination Which would or do you feel safe does not confer doing right now? immediate Staying at hotels 31 33 peace of mind about resuming 24 normal Going to my workplace 28 activities Getting salon services 28 33 Sending kids to schools 27 26 Visiting elderly family members 25 26 Meeting friends without 25 21 social distancing Flying commercial airlines 20 23 2021 Edelman Trust Barometer Special Report: Trust and the 13 Coronavirus. SAFE. Which of the following would you, or do you, Using public transportation 16 feel safe doing right now? Pick all that apply. General population, U.S., and among those who have been vaccinated (VACCINE2/1). 8

LOW TRUST IN PANDEMIC RESPONSE

ONE YEAR INTO THE PANDEMIC, INSTITUTIONS EVEN LESS TRUSTED TO RESPOND Percent of Americans who trust each of the following to respond effectively and responsibly to the pandemic - 0 + Change, March 2020 to March 2021 Employers continue to be trusted to perform well Significant trust 78 increase for 68 67 pharmaceutical sector 59 57 57 48 43 39 37 -7 -1 -17 -3 -15 +8 -2 -9 -3 -9 Hospitals, My employer National Schools, Global Pharmaceutical Business Government Media NGOs doctors health educational health companies authorities institutions authorities 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q11. Please indicate how much you trust each of the following to respond effectively and responsibly to the coronavirus pandemic. 9-point scale; top 4 box, trust. General population, U.S. “My employer” asked among those who are employed (Q43/1). This data was tracked back to the 2020 Trust Barometer Special Report: Trust and the Coronavirus. 10

Since May 2020, GOVERNMENT FAILING TO ADDRESS CRISIS OR PLAN FOR THE FUTURE Percent of Americans who say the national government is doing well on each of the following during the pandemic + - 0 U.S. general population Change, May 2020 to March 2021 Getting people vaccinated n/a 43 as quickly, safely and fairly as possible Being a reliable +5 39 source of useful, accurate information Preparing for the eventual recovery -1 33 and figuring how to return things to normal Taking care of people who are suffering -2 32 Data collected before passage pandemic-related financial hardships of the American Rescue Plan 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. NEW_PER_NATGOV. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe the national government of your country is currently doing each of the following? 5-point scale; top 2 box, doing well. General population, U.S. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 11

Since May 2020, IMPROVED MARKS FOR BUSINESS PANDEMIC RESPONSE Percent of Americans who say business in general is doing well on each of the following during the pandemic + - 0 U.S. general population Change, May 2020 to March 2021 Implementing safety measures +9 55 to protect both workers and customers Preparing for the eventual recovery +5 44 and figuring how to return things to normal Being a reliable +3 40 source of useful, accurate information Making sure workers are fairly compensatedfor the extra risks and hardships n/a 35 Low marks for fairness they are facing in their jobs during a pandemic 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. NEW_PER_BUS. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe business in general is currently doing each of the following? 5-point scale; top 2 box, doing well. General population, U.S. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 12

BRAND RESPONSE STILL CRITICAL BUT LESS ACUTE Percent of Americans who agree - 0 + Change, March 2020 to March 2021 Overall, I think brands and How well a brand responds to companies are responding this crisis will have a huge impact more quickly and effectively on my likelihood to buy that to the pandemicthan the brandin the future government is -15 -17 48%pts 44%pts 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. CV2_Q2. Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree. General population, U.S. This data was tracked back to the 2020 Trust Barometer Special Report: Brands and the Coronavirus. 13

Since May 2020, MAJORITY APPROVE OF EMPLOYER PANDEMIC RESPONSE Percent of Americans who say their employer is doing well on each of the following - 0 + U.S. general population Change, May 2020 to March 2021 Taking care of the safety of their workers, +6 61 including access to protective equipment Not pressuring people to return n/a 59 to the workplace before they feel safe and ready Preparing for the eventual recovery n/a 59 and figuring how to return things to normal Being a reliable +6 58 source of useful, accurate information 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. PER_EMP. When it comes to how your employer has performed thus far during the COVID-19 pandemic, how well do you believe it is currently doing each of the following? 5-point scale; top 2 box, doing well. Question asked among those who are employed (Q43/1). General population, U.S. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 14

AMERICANS RELYING LESS ON NEWS OUTLETS FOR PANDEMIC INFORMATION Percent of Americans who get information about the virus from each source U.S. general population - 0 + Change, March 2020 to March 2021 Major news organizations -21 42 CDC -5 40 My doctor or healthcare provider +15 28 Significant increase for my doctor/healthcare provider Local government sources +6 26 National government sources -1 24 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q4. Where are you getting most of your information from about this virus? Pick all that apply. General population, U.S. 15 This data was tracked back to the 2020 Trust Barometer Special Report: Trust and the Coronavirus.

DOCTORS, SCIENTISTS MOST TRUSTED FOR VACCINE INFORMATION Percent of Americans who trust each source to tell the truth about the COVID-19 vaccines 76 70 63 62 55 55 43 43 34 24 My doctor or Scientists Public health Doctors, health A person like The CEO of the Government Journalists CEOs in general Celebrities healthcare officials experts you yourself who organization you officials provider follow online has taken the work for vaccine 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q13. Please indicate how much you trust each of the following sources to tell you the truth about COVID-19 vaccines. 9-point scale; top 4 box, trust. General population, U.S. Journalists is an average of attributes 8 and 9. “The CEO of the organization you work for” asked among those who are employed (Q43/1). 16

VACCINE INFORMATION, ACCESS AND CONFIDENCE

MORE THAN 1 IN 3 Communities LACK ACCESS TO Lack of information 36 43 VACCINE INFORMATION highest among 33 28 Hispanic Percent of Americans who agree community White Black Latinx Asian American Gender |Age I do not have the information I need to decide whether or not it is safe Lack of 47 and worthwhile to get vaccinated information 36 34 39 highest among 22 young Americans Men Women 18-34 35-54 55+ 35% Voted for.. | Region 39 33 33 32 36 36 U.S. general population Trump Biden Northeast Midwest South West 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. CV1_Q3. Please indicate your level of agreement with the statements below using a nine-point scale where one means “strongly disagree” and nine means “strongly agree”. 9-point scale; top 4 box, agree. General population, U.S., and by demographics. 18

RACIAL AND ETHNIC DISPARITIES IN VACCINE ACCESS Among the 42% of Americans who are eligible (as of March 7, 2021), and want to get vaccinated… I am eligible and want a vaccine, I am eligible and want a vaccine, and I have been vaccinated but have not been able to get an appointment or get to a vaccination site Among Americans Less likely to be vaccinated Among Americans Less access to vaccination who are eligible and who are eligible and want a vaccine 77 want a vaccine 58 57 66 43 42 34 71% 29% 24 White Black Latinx Asian White Black Latinx Asian American American 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. VACCINE2. Which of the following best describes your experiences around getting vaccinated? General population, U.S., and by ethnicity. Data shown was rebased to only be among those that qualified to get vaccinated (VACCINE2/1,4-5). 19

PARTISAN AND Communities DEMOGRAPHIC DISPARITIES 66 60 65 69 IN VACCINE CONFIDENCE Percent of Americans who agree White Black Latinx Asian American Gender |Age The COVID-19 vaccines currently 71 77 available are safe and effective for Women and 59 59 56 people like me younger Americans less confident Men Women 18-34 35-54 55+ Voted for.. | Region 75 70 63 65 61 65% 58 Trump voters less U.S. general population confident Trump Biden Northeast Midwest South West 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. CV1_Q3. Please indicate your level of agreement with the statements below using a nine-point scale where one means “strongly disagree” and nine means “strongly agree”. 9-point scale; top 4 box, agree. General population, U.S., and by demographics. 20

A CRITICAL ROLE FOR BUSINESS AND EMPLOYERS

Since May 2020, EMPLOYERS MOST TRUSTED ON PANDEMIC RESPONSE Percent of Americans who say each are doing well on meeting overall expectations U.S. general population - 0 + Change, May 2020 to March 2021 My employer is doing well on meeting your overall expectations for how they +5 59 should be responding in this crisis Business is doing well on meeting your +5 47 overall expectations for how they should be responding in this crisis The national government is doing well 35 on meeting your overall expectations for +2 how they should be responding in this crisis 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. PER_EMP. When it comes to how your employer has performed thus far during the COVID-19 pandemic, how well do you believe it is currently doing each of the following? 5-point scale; top 2 box, doing well. Question asked among those who are employed (Q43/1). NEW_PER_BUS. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe business in general is currently doing each of the following? 5-point scale; top 2 box, doing well. NEW_PER_NATGOV. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe the national government of your country is currently doing each of the following? 5-point scale; top 2 box, doing well. General population, U.S. These questions were tracked back to the 2020 Trust Barometer Special Report: Spring Update. 22

BIPARTISAN APPROVAL OF EMPLOYER PANDEMIC RESPONSE Percent of Americans who say each are doing well on meeting overall expectations U.S. general population Trump voters Biden voters My employer is doing well on meeting your overall expectations for how they 59 58 59 should be responding in this crisis Business is doing well on meeting your 47 overall expectations for how they should be 48 44 responding in this crisis The national government is doing well 35 on meeting your overall expectations for 33 45 how they should be responding in this crisis 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. PER_EMP. When it comes to how your employer has performed thus far during the COVID-19 pandemic, how well do you believe it is currently doing each of the following? 5-point scale; top 2 box, doing well. Question asked among those who are employed (Q43/1). NEW_PER_BUS. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe business in general is currently doing each of the following? 5-point scale; top 2 box, doing well. NEW_PER_NATGOV. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe the national government of your country is currently doing each of the following? 5-point scale; top 2 box, doing well. General population, U.S., and by Trump and Biden voters. These questions were tracked back to the 2020 Trust Barometer Special Report: Spring Update. 23

EMPLOYEES WANT Communities 78 85 90 75 REGULAR, TRUSTWORTHY Black and Latinx most PANDEMIC INFORMATION likely to want employer Percent of Americans who agree updates White Black Latinx Asian American I want my employer to provide Gender |Age information related to the 85 76 85 80 74 pandemic and the COVID-19 vaccines weekly or more Men Women 18-34 35-54 55+ Voted for.. | Region Both Trump and 77 85 84 77 83 79 81% Biden voters looking for pandemic information from U.S. general population their employer Trump Biden Northeast Midwest South West 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q10. How often would you like to be updated by your employer on issues related to the pandemic and the COVID-19 vaccines? Codes 1-4, once a week or more. Question asked among those who are employed (Q43/1). General population, U.S., and by demographics. 24

AMERICAN EMPLOYERS SHOULD AVOID IMPOSING A VACCINE MANDATE Which best describes your beliefs about employees getting vaccinated? In regards to the vaccine, employers should… 21% mandate vaccination 69% 9% allow employees don’t to decide… and those that don’t should be allowed 41% know to return to the workplace as long as they take precautions but those that don’t should not be allowed 28% to return to the workplace 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. VAC_WORK. Which of the following best describes your beliefs about employees getting vaccinated? General population, U.S. “Allow employees to decide…” is a sum of codes 2 and 3. 25

EMPLOYERS SHOULD AVOID Communities IMPOSING A RETURN TO 59 66 62 51 WORKPLACE MANDATE Percent of Americans who agree White Black Latinx Asian American Gender |Age Employers should not force employees to return to the workplace 59 60 65 60 55 if they want to work from home because they fear catching COVID-19 Men Women 18-34 35-54 55+ Voted for.. | Region 60% 68 64 54 61 60 48 U.S. general population Trump Biden Northeast Midwest South West 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. CV1_Q3. Please indicate your level of agreement with the statements below using a nine-point scale where one means “strongly disagree” and nine means “strongly agree”. 9-point scale; top 4 box, agree. General population, U.S., and by demographics. 26

RESTORING TRUST ESSENTIAL TO THE POST-PANDEMIC RECOVERY PLAN 1 2 3 4 5 Recognize that Embrace bi- Communicate Give employees a Partner with Americans partisan trust of trustworthy voice in re- government and continue to fear for my employer to information weekly imagining the other institutions their safety and are build confidence in or more often workplace to provide not yet ready to the vaccine across equitable and return to normal communities effective solutions 27

APPENDIX: DEMOGRAPHIC DATA

Since May 2020, GOVERNMENT FAILING TO ADDRESS CRISIS OR PLAN FOR THE FUTURE Percent of Americans who say the national government is doing well on each n 34 54 a - - + c n 8 5 5 1 3 5 + e k n ri e - 0 t c inX a n m s s s a t i e e e Change, May 2020 to March 2021 U.S. general population Whi Bl La As Ame Me Wo Ag Ag Ag Getting people vaccinated n/a 43 41 51 50 37 45 41 37 41 48 as quickly, safely and fairly as possible Being a reliable +5 39 37 47 44 38 43 36 36 38 44 source of useful, accurate information Preparing for the eventual recovery -1 33 31 42 39 31 37 30 29 32 38 and figuring how to return things to normal Taking care of people who are suffering -2 32 29 41 41 36 36 30 30 33 34 pandemic-related financial hardships 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. NEW_PER_NATGOV. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe the national government of your country is currently doing each of the following? 5-point scale; top 2 box, doing well. General population, U.S., and by demographics. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 29

Since May 2020, IMPROVED MARKS FOR BUSINESS PANDEMIC RESPONSE Percent of Americans who say business in general is doing well on each of the following n 34 54 + a - - c n 8 5 5 1 3 5 + e k n ri e - 0 t c inX a n m s s s a t i e e e Change, May 2020 to March 2021 U.S. general population Whi Bl La As Ame Me Wo Ag Ag Ag Implementing safety measures +9 55 56 50 55 52 58 52 50 53 60 to protect both workers and customers Preparing for the eventual recovery +5 44 45 43 49 41 48 41 43 42 47 and figuring how to return things to normal Being a reliable +3 40 40 39 49 32 43 38 42 41 39 source of useful and accurate information Making sure workers are fairly compensated for the extra risks and hardships they are facing in n/a 35 34 40 41 31 40 31 37 37 33 their jobs during a pandemic 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. NEW_PER_BUS. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe business in general is currently doing each of the following? 5-point scale; top 2 box, doing well. General population, U.S., and by demographics. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 30

Since May 2020, MAJORITY APPROVE OF EMPLOYER PANDEMIC RESPONSE Percent of Americans who say their employer is doing well on each of the following n 34 54 a - - + c n 8 5 5 1 3 5 + e k n ri e - 0 t c inX a n m s s s a t i e e e Change, May 2020 to March 2021 U.S. general population Whi Bl La As Ame Me Wo Ag Ag Ag Taking care of the safety of their workers, +6 61 including making sure that essential employees 64 54 55 63 58 65 55 61 74 have access to personal protective equipment Not pressuring people to return n/a 59 60 52 57 71 58 61 55 57 73 to the workplace before they feel safe and ready Preparing for the eventual recovery n/a 59 61 54 55 63 57 61 55 56 72 and figuring how to return things to normal Being a reliable +6 58 58 56 63 54 58 59 54 56 70 source of useful, accurate information 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. PER_EMP. When it comes to how your employer has performed thus far during the COVID-19 pandemic, how well do you believe it is currently doing each of the following? 5-point scale; top 2 box, doing well. Question asked among those who are employed (Q43/1). General population, U.S., and by demographics. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 31

Since May 2020, EMPLOYERS MOST TRUSTED ON PANDEMIC RESPONSE Percent of Americans who say each are doing well on meeting overall expectations n 34 54 + a - - c n 8 5 5 1 3 5 + e k n ri e - 0 t c inX a n m s s s a t i e e e Change, May 2020 to March 2021 U.S. general population Whi Bl La As Ame Me Wo Ag Ag Ag My employer is doing well on meeting your overall expectations for how they +5 59 63 55 54 52 55 63 51 58 76 should be responding in this crisis Business is doing well on meeting your 47 overall expectations for how they should be +5 48 44 56 34 51 44 45 46 51 responding in this crisis The national government is doing well +2 35 on meeting your overall expectations for 33 45 39 36 38 33 32 33 40 how they should be responding in this crisis 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. PER_EMP. When it comes to how your employer has performed thus far during the COVID-19 pandemic, how well do you believe it is currently doing each of the following? 5-point scale; top 2 box, doing well. Question asked among those who are employed (Q43/1). NEW_PER_BUS. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe business in general is currently doing each of the following? 5-point scale; top 2 box, doing well. NEW_PER_NATGOV. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe the national government of your country is currently doing each of the following? 5-point scale; top 2 box, doing well. General population, U.S., and by demographics. These questions were tracked back to the 2020 Trust Barometer Special Report: Spring Update. 32

AMERICANS RELYING LESS ON NEWS OUTLETS FOR PANDEMIC INFORMATION Percent of Americans who get information about the virus from each source n 34 54 + a - - c n 8 5 5 1 3 5 + e k n ri e - 0 t c inX a n m s s s U.S. general population a t i e e e Change, March 2020 to March 2021 Whi Bl La AsAme Me Wo Ag Ag Ag Major news organizations -21 42 45 36 35 44 44 41 33 36 55 CDC -5 40 40 39 35 46 39 41 36 33 48 My doctor or healthcare provider +15 28 28 23 30 20 29 26 25 25 32 Local government sources +6 26 25 28 28 31 26 26 22 24 31 National government sources -1 24 24 26 24 30 26 23 23 21 28 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q4. Where are you getting most of your information from about this virus? Pick all that apply. General population, U.S., 33 and by demographics. This data was tracked back to the 2020 Trust Barometer Special Report: Trust and the Coronavirus.

DOCTORS, SCIENTISTS MOST TRUSTED FOR VACCINE INFORMATION Percent of Americans who trust each source to tell the truth about the COVID-19 vaccines T AS T X LE P HE S H TE E A N M E T T . I AN L 34 54 RT W U S S ACK TIN I M - - DE U D U. WH BL LA AS MA FE 18 35 55+ BI TR NO MI SO WE My doctor or healthcare provider 76 78 70 72 73 79 72 70 69 85 81 73 78 77 73 77 Scientists 70 72 68 66 72 75 66 69 66 75 82 57 76 72 65 73 Public health officials 63 63 62 62 71 67 59 62 58 67 75 48 65 65 58 65 Doctors and other health experts you follow online 62 63 54 63 71 67 58 64 60 63 69 58 64 61 59 66 A person like yourself who has taken the vaccine 55 57 51 58 52 58 53 54 53 59 61 54 57 56 54 55 The CEO of the organization you work for 55 57 53 54 48 61 49 59 53 54 59 51 57 52 56 55 Government officials 43 43 45 47 44 49 38 47 43 41 55 31 48 42 43 42 Journalists 43 42 46 47 45 47 38 46 42 41 56 26 47 43 40 44 CEOs in general 34 32 34 41 36 41 27 43 34 26 37 33 34 31 34 35 Celebrities 24 22 32 33 23 28 21 36 29 11 30 19 27 21 25 25 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q13. Please indicate how much you trust each of the following sources to tell you the truth about COVID-19 vaccines. 9-point scale; top 4 box, trust. General population, U.S., and by demographics. Journalists is an average of attributes 8 and 9. “The CEO of the organization you work for” asked among those who are employed (Q43/1). 34

APPENDIX: SUPPLEMENTARY DATA

LESS THAN 1 IN 3 AMERICANS Communities BELIEVE WE WILL BE BACK 29 27 34 27 TO NORMAL THIS YEAR Percent of Americans who agree White Black Latinx Asian American Gender |Age 34 35 29 Everything will be back to normal 24 24 by the end of 2021 Men Women 18-34 35-54 55+ Voted for.. | Region 29% 35 27 30 28 29 29 U.S. general population Trump Biden Northeast Midwest South West 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. BELIEFS. Which of the following statements express your beliefs? Pick all that apply. General population, U.S., and by demographics. Data is a net of attributes 6 and 7. 36

Since Jan 2021, VACCINE WILLINGNESS Communities 73 71 83 INCREASES 61 Percent of Americans who say they will take the COVID-19 vaccine within the next year +15 +15 +10 +15 White Black Latinx Asian American Gender |Age 78 84 67 63 65 - 0 + +10 +16 +6 +12 +18 Change, Jan 2021 to March 2021 Men Women 18-34 35-54 55+ Voted for.. | Region +13 83 79 75 72% pts 64 69 68 +8 +14 n/a n/a n/a n/a U.S. general population Trump Biden Northeast Midwest South West 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. VACCINE1. When a COVID-19 vaccine becomes available to you will you take it? Sum of code 1, yes as soon as possible; code 2, yes, within a year. General population, U.S., and by demographics. This data was tracked back to the 2021 Edelman Trust Barometer. 37

Since May 2020, CONTINUED SUPPORT FOR PANDEMIC-RELATED SOCIAL DISTANCING MEASURES Which do you agree with more? - + 0 U.S. general Change, May 2020 to March 2021 population The government is restricting my freedom of movement and my ability to gather with others more 80 32% than it should be 76 76 allowed to in response 67 68 68 71 71 69 66 68 to the pandemic 65 61 65 OR 50% Any current pandemic- 47 -2 related restrictions on my pts freedom of movement and 68% ability to gather with others -4 -2 +2 +5 -1 -3 +2 +1 -8 n/a n/a n/a n/a n/a n/a are entirely reasonable and Wh Bl La As Me Wo Ag Ag Ag Tr Bi No Mi So We appropriate a t i n e e e um d r d u i c i a m e t w s t k n n s s s h t t e X e p n e e h 1 3 5 Am n 8 5 5 v a s - - + v o s t e 3 5 ot te t r 4 4 e r i r s c s a n 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. GOV_CHOICE. You are about to see a series of two choices. For each pair, we want you to choose the one that you agree with more. General population, U.S., and by demographics. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 38

Since May 2020, NO CONSENSUS ON WHO SHOULD LEAD ON THE RETURN TO WORKPLACE DECISION Percent of Americans who say each should lead in making return to work decision: - 0 + U.S. general population Change, May 2020 to March 2021 Health authorities -6 29 Health authorities less influential State/local government -5 18 National government +4 17 More important for Workers themselves +8 16 employees to have freedom of choice CEOs and senior managers +1 12 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. RET_WORK. On what basis should businesses and organizations in your country decide when it is time for employees to return to the workplace? General population, U.S. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 39