BRAND RESPONSE STILL CRITICAL BUT LESS ACUTE Percent of Americans who agree - 0 + Change, March 2020 to March 2021 Overall, I think brands and How well a brand responds to companies are responding this crisis will have a huge impact more quickly and effectively on my likelihood to buy that to the pandemicthan the brandin the future government is -15 -17 48%pts 44%pts 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. CV2_Q2. Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree. General population, U.S. This data was tracked back to the 2020 Trust Barometer Special Report: Brands and the Coronavirus. 13