Since May 2020, IMPROVED MARKS FOR BUSINESS PANDEMIC RESPONSE Percent of Americans who say business in general is doing well on each of the following n 34 54 + a - - c n 8 5 5 1 3 5 + e k n ri e - 0 t c inX a n m s s s a t i e e e Change, May 2020 to March 2021 U.S. general population Whi Bl La As Ame Me Wo Ag Ag Ag Implementing safety measures +9 55 56 50 55 52 58 52 50 53 60 to protect both workers and customers Preparing for the eventual recovery +5 44 45 43 49 41 48 41 43 42 47 and figuring how to return things to normal Being a reliable +3 40 40 39 49 32 43 38 42 41 39 source of useful and accurate information Making sure workers are fairly compensated for the extra risks and hardships they are facing in n/a 35 34 40 41 31 40 31 37 37 33 their jobs during a pandemic 2021 Edelman Trust Barometer Special Report: Trust and the Coronavirus. NEW_PER_BUS. When it comes to how it has performed thus far during the COVID-19 pandemic, how well do you believe business in general is currently doing each of the following? 5-point scale; top 2 box, doing well. General population, U.S., and by demographics. This question was tracked back to the 2020 Trust Barometer Special Report: Spring Update. 30