10 Percent trust SOCIETAL LEADERS NOT TRUSTED 2022 Edelman Trust Barometer. TRU_PEP. Below is a list of groups of people. For each one, please indicate how much you trust that group of people to do wha t is right using a 9 - point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. 9 - point scale; top 4 box, trust. Some attributes asked of half the sample. General population, 27 - mkt avg. “My coworkers” and “my CEO” only shown to those who are an employee of an organization (Q43/1). 42 46 49 58 62 63 66 74 75 Government leaders Journalists CEOs Citizens of my country People in my local community National health authorities My CEO My coworkers Scientists Distrust Neutral Trust Change, 2021 to 2022 - 0 + +1 +1 +1 0 0 +3 +3 n/a +2 Scientists and employers most trusted
Food and Beverage Sector Page 9 Page 11