11 Percent who worry MORE CONVINCED WE’RE BEING LIED TO BY SOCIETAL LEADERS 2022 Edelman Trust Barometer. POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you wo rry about. Specifically, how much do you worry about each of the following? 9 - point scale; top 4 box, worry. A ttributes shown to half of the sample. General population, 27 - mkt avg. Journalists and reporters My country’s government leaders 67 % +8 pts 66 % +9 pts Business leaders 63 % +7 pts are purposely trying to mislead people by saying things they know are false or gross exaggerations Change, 2021 to 2022 - 0 +