28 Percent who say CEOS EXPECTED TO BE THE FACE OF CHANGE 2022 Edelman Trust Barometer. CEO_VIS. How visible do you think a CEO should personally be in these different types of business situations? 9 - point scale; to p 4 box, visible. Question asked of half of the sample. General population, 27 - mkt avg. Data shown is a net of attributes 2 and 10. EMP_IMP. When considering an organization as a potential place of employment, how important is each of the following to you in deciding whether or not you would accept a job offer there? 3 - point scale; top 2 bo x, important. Question asked of those who are an employee of an organization (Q43/1). General population, 25 - mkt avg., and by sector employed in (Q420). CEOs should be personally visible when discussing public policy with external stakeholders or work their company has done to benefit society When considering a job, I expect the CEO to speak publicly about controversial social and political issues that I care about Global 25, All employees Global 27, General population 81 % (net) 68 68 64 62 54 Financial Services Tech Energy Food & beverage Health +11 +7 +3 +7 +1 60 % Change, 2019 to 2022 +5 pts Those employed in...