26 Percent who agree ALL STAKEHOLDERS HOLD BUSINESS ACCOUNTABLE 2022 Edelman Trust Barometer. Belief - driven consumer, employee, and investor segments. General population, 27 - mkt avg. Employee data is filtered to be among e mployees of an organization (Q43/1). Investor data is only among those who sell stocks, bonds, or mutual funds as a standalone or employer - spon sored investment (INVESTOR/1). See Technical Appendix for a full explanation of how belief - driven consumers, employees, and investors were measured. 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q7. Please indicate the extent to which you agree or disagree with the following statements regarding shareholder activism. 4 - point scale; top 2 box, agree. 7 - mkt avg. Buy or advocate for brands based on their beliefs and values 58 % Choose a place to work based on their beliefs and values 60 % Invest based on their beliefs and values 64 % Source: 2021 Edelman Trust Barometer Special Report: Institutional Investors 88 % of institutional investors subject ESG to the same scrutiny as operational and financial considerations Global 7 Global 27