ETHICAL 35 UNETHICAL - 50 LESS COMPETENT COMPETENT 25 CAUTION: DATA NOT FACT - CHECKED ( - 18 , - 2 ) ( 3 , 24 ) ( 12 , 14 ) ( - 41 , - 12 ) (Competence score, net ethical score) NGOS AND BUSINESS MUST ACT AS STABILIZING FORCES 2022 Edelman Trust Barometer. The ethical scores are averages of nets based on [INS]_PER_DIM/1 - 4. Question asked of half of the sample. The competence score i s a net based on TRU_3D_[INS]/1. Depending on the question it was either asked of the full of half the sample. General population, 24 - mkt avg. Da ta not collected in China, Russia and Thailand. For full details regarding how this data was calculated and plotted, please see the Technical Appendix. GLOBAL 24 Not asked in China, Russia, Thailand Business NGOs Government Media 2022 2021 Business seen as 53 points more competent than government