My Employer Trusted Around the World Percent trust - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) GLOBAL 26 excludes France 92 91 90 86 86 85 82 80 80 79 78 76 76 76 76 76 75 75 75 74 73 73 72 71 71 68 63 78 54 MY EMPLOYER Business 62 Change, 2022 to 2023 +1 +1 +1 +1 +3 +4 -3 +1 -5 -3 -1 +5 +3 0 0 +2 +1 -1 n/a -1 -2 -1 -4 +4 +2 -4 +3 +1 NGOs 59 Government 50 Media 50 2023 Edelman Trust Barometer.TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right.9-point scale; top 4 box, trust. General population, 26-mkt avg.“Your employer” only shown to those who are an employee of an organization (Q43/1). *Sweden is not included in the global average. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. Due to a translation inconsistency, the France data was removed from the global data. For more details contact the Trust Barometer research team.
2023 Edelman Trust Barometer Page 46 Page 48