Trust in Media Declines in 16, Gains in 6 of 27 Countries Percent trust - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 79 72 67 63 62 62 60 59 56 55 55 51 50 47 47 46 GLOBAL 27 -1 43 41 41 40 39 38 38 38 38 pt 37 34 50 27 Change, -1 -1 +1 +6 -4 -2 -4 0 +2 -5 -3 0 -2 0 -3 -1 +4 0 n/a -5 +1 -5 -5 0 -2 +2 -1 -6 2022 to 2023 2023 Edelman Trust Barometer. TRU_INS. [MEDIA] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 27-mkt avg. *Sweden is not included in the global average. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. Note: in S. Korea, the term used for Media means “News media”.