CONSUMERS WILL GIVE UP BRANDS THEY LOVE IF THEY DON’T TRUST THE COMPANY Percent who agree High-income consumers even more likely to switch when they don’t trust the company There are brands I love 50 but no longer buy because 31 40 40% I do not trust the company that owns the brand Low income Middle income High income 2021 Edelman Trust Barometer Special Report: Trust, The New Brand Equity. CORP_BRD. Individual product brands are often produced by big corporations that own many different brands. When it comes to product brands versus the corporations that own them, please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. General population, 14-mkt 17 avg., and by income.