TRUST IS LOCAL: MY EMPLOYER A MAINSTAY OF TRUST - 0 + Percent trust in my employer Distrust Neutral Trust Change, 2020 to 2021 Global 27 Trust in my employer stable or rising in 18 of 27 countries 92 89 86 85 83 83 82 79 79 79 78 77 76 76 76 76 75 74 73 72 72 71 70 70 69 66 76% 60 58 76 My employer My employer more trusted than institutions Business 61 0 -1 +2 +1 +7 +2 0 -1 +5 0 +3 +4 +1 +1 +4 0 -3 -12 0 0 -2 -6 +4 n/a -1 +3 -4 -1 NGOs 57 l l ll ll l ll Government 53 Media 51 2021 Edelman Trust Barometer. TRU_INS. [Your employer] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 27-mkt avg. Question asked among those who are employed (Q43/1). *Nigeria not included in the global average 8
Trust and the Food and Beverage Sector Page 7 Page 9