BUSINESS NOW ONLY INSTITUTION SEEN AS ETHICAL 2021 BOTH COMPETENT 35 2020 ANDETHICAL (Competence score, net ethical score) NGOs (-5, 16) Business Media (-19, -3) (14, 5) LESS COMPETENT -50 50 COMPETENT Government (-34, -10) -35 UNETHICAL 2021 Edelman Trust Barometer. The ethical scores are averages of nets based on INS_PER_DIM/1-4. Question asked of half of the sample. The competence score is a net based on TRU_3D_INS/1. Depending on the question it was either asked of the full of half the sample. General population, 24-mkt avg. Data not collected in China, Russia and Thailand. For full details 7 regarding how this data was calculated and plotted, please see the Technical Appendix.