INCREASED URGENCY TO Change in importance More Less ADDRESS since last year Net change Important Important FOUNDATIONAL Improving our healthcare system +62 70 8 PROBLEMS Addressing povertyin this country +53 62 9 Change in importance since last year Improving our education system +53 62 9 (more important minus less important) Addressing climate change +51 61 10 Finding ways to combat fake news +50 60 10 Protecting people’s individual freedoms +50 59 9 Closing the economic and social divide +48 58 10 2021 Edelman Trust Barometer. IMP_POL_PRIORITIES. For each of Addressing discrimination and racism +42 53 11 the following issues and challenges, please indicate whether our country addressing it has become more important to you, less important to you, or has stayed the same in importance, since last year. 5-point scale; top 2 box; more important; bottom 2 box, less important. General population, 27-mkt avg. Net change is the difference between more and less important. 9
Trust and the Food and Beverage Sector Page 8 Page 10