31 Among those with lower vs. higher trust in the healthcare ecosystem, sources most likely to be believed or followed, in rank order BRIDGING THE HEALTHCARE TRUST DIVIDE: ELEVATE THE VOICES THEY HEAR 2022 Edelman Trust Barometer Special Report: Trust and Health. BEL_MRE. If these entities were to disagree on a specific COVID - 19 - related matter or recommendation, which one would you be the most likely to believe or follow the advice of? “Your employer” only shown to those who are an employee of an organization (Q43/1). HEAR_TIME_HEA. When you see a new piece of information or a ne ws story about a health or healthcare issue in each of the following information sources, how many times do you need to see it or hear it repeated in th at same type of information source before you believe it is really true? Question asked of half of the sample; “Employer communications” only shown to those who are an employee of an organization (Q43/1) . Data is a sum of codes 1 - 3 for “Zero, once or twice”. VAC_INPUT. In deciding whether or not to get vaccinated for COVID - 19, which of the following did you rely upon the most for information and advice? Pick all that apply. “My co - workers” and “My employer” only shown to those who are an employee of an organization (Q43/1). General population, 9 - mkt avg., by level of trust in health ecosystem. For full details on how the Health Ecosystem Trust scale was built, please refer to the Technical Appendix. Among those with lower trust in the health ecosystem Among those with higher trust in the health ecosystem My doctor most convincing source for COVID - 19 information National health authorities My employer most believable channel for health information National health authorities My friends and family most influential advisor for vaccine information My doctor more likely to rely on local voices more likely to rely on experts