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3 4 2 1 TRUST DEFINES HEALTH OUTCOMES Prepare for the next public health crisis To build resilience, health organizations must take action to address disparities in health outcomes. Engage on issues such as climate, poverty and racial justice. Break through the information barrier Elevate and amplify the voices they hear. Where there is less trust, go direct and go local; use expert voices for those with higher trust. Own the employer role in health outcomes Employers influence good health choices. Provide clear, reliable information, and design inclusive health policies and incentives. Build trust across the full health ecosystem When trust in government lags, other institutions must play a larger role to build confidence in evolving public health measures and expert recommendations.

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