Percent who say they have done each in response to racism in the U.S. GEN Z LEADS THE FIGHT FOR RACIAL JUSTICE IN AMERICA 13 40 40 22 8 30 30 25 13 70 70 47 21 Age 18-26 27-41 42-55 56+ Advocates only Activists 2022 Edelman Trust Barometer Special Report: Business and Racial Justice I have advocated or acted against racism Supported product boycotts Posted anti - racist content Signed petitions to support anti - racist initiatives Liked or reposted anti - racist content Attended public protests Communicated with political or business leaders Campaigned for political candidates Volunteered with organizations fighting racism 2022 Edelm an Trust Barometer Special Report: Business and Racial Justice in America. Activist groupings. General population, U.S., by age. For more inf ormation on how these groupings w ere created please ref er to the Technical Appendix.