Among those who regularly post or create their own online content , reasons why 2018 TO 2022: SOCIAL MEDIA NO LONGER THE EPICENTER FOR SOCIETAL CHANGE 22 As a means of changing the world ( net) 66 59 63 56 58 Age 14-17 18-26 27-41 42-55 56+ Change, Jan 2018 to June 2022 (percentage pts) 60 % Global 13 Change, Jan 2018 to June 2022 - 16 pts Change, Jan 2018 to June 2022 - 0 + I have opinions that need to be heard To help create positive changes in the world To correct lies and misinformation 60 % Total Gen Z 2022 Edelm an Trust Barometer Special Report: The New Cascade of Influence. MED_SEG_REG. Why do you regularly create and post your ow n opinions, stories, blogs, podcasts, images, memes, videos, or new s items on social media platf orms or other online sites? Pick all that apply. General population, 13 - mkt avg. (excl. Saudi Arabia) , and by age; and the youth sample (question show n to half of the sample). “Total Gen Z” is a w eighted average of 14 - 17 - and 18 – 26 - year - olds . Data show n is a net of attributes 3, 5 and 7, and f iltered to be among those w ho create their ow n online content w eekly or mo re (MED_SEG_OFTr14/c4 - 7). n/a - 15 - 12 - 21 - 19