General population 2 (adults age 18+) Youth sample 3 (age 14 - 17) Sample size 1 Margin of error +/ - Sample size 1 Margin of error +/ - Total sample Half sample Total sample Half sample Global 13,713 0.8% 1.2% 6,778 1.2% 1.7% Brazil 1,005 3.1% 4.4% 500 4.4% 6.2% Canada 1,000 3.1% 4.4% 500 4.4% 6.2% China 4 1,000 3.1% 4.4% 500 4.4% 6.2% France 1,000 3.1% 4.4% 500 4.4% 6.2% Germany 1,000 3.1% 4.4% 500 4.4% 6.2% India 931 3.2% 4.5% 500 4.4% 6.2% Japan 1,000 3.1% 4.4% 500 4.4% 6.2% Mexico 1,000 3.1% 4.4% 500 4.4% 6.2% Saudi Arabia 895 3.3% 4.6% 500 4.4% 6.2% S. Africa 1,000 3.1% 4.4% 500 4.4% 6.2% S. Korea 1,001 3.1% 4.4% 495 4.4% 6.2% UAE 888 3.3% 4.7% 283 5.8% 8.3% UK 1,000 3.1% 4.4% 500 4.4% 6.2% U.S. 993 3.1% 4.4% 500 4.4% 6.2% NOTE: S ome of the content w e ask is deemed politically sensitive and w e take special precautions in order to avoid putting our respondents, or ourselves, in a position to break any local law s. We w orked closely with our sample partner and its legal team to identif y w hich questions w e should ref rain f rom asking and removed questions and/or answ er options China. 1. Some questions w ere asked of only half of the sample. Please ref er to the f ootnotes on each slide f or details. 2. For the general population, there w ere quotas in every country on age, gender, and region. There w ere additional quotas on ethnicity in the UK and U.S., and on nationality in the UAE and Saudi Arabia. 3. For the youth sample, there w ere quotas in every country on gender, and region. There w ere additional quotas on ethnicity in the UK and U.S., and on nationality in Saudi Arabia. 4. All data collected in China is f rom the mainland. Regions of Greater China w ere not surveyed. 2022 Edelman Trust Barometer Special Report THE NEW CASCADE OF INFLUENCE SAMPLE SIZE, QUOTAS AND MARGIN OF ERROR 34