53 52 51 50 49 44 42 40 39 35 32 29 23 n/a 4 IN 10 BOYCOTT BRANDS OVER RUSSIA RESPONSE I am boycotting brands still doing business in or with Russia 8 Percent who agree 41 % Global 13 Not asked in China 2022 Edelm an Trust Barometer Special Report: The New Cascade of Influence. BRD_OPIN1. Please indicate how much you agree or disagree w ith the f ollow ing statements. 9 - point scale; top 4 box, agree. Questi on asked of half of the sample. General population, 13 - mkt avg. * Due to the sensitive nature of this attribute, d ata not collected in China.
The New Cascade of Influence Page 7 Page 9