Percent who say their brand choices have changed in the last few years because of how a brand responds to these events BRAND RESPONSE TO OUR SOCIETAL ISSUES MATTERS MORE THAN MY LIFE EVENTS 7 Personal major life events less likely to influence buying Global 14 COVID - 19 pandemic Climbing inflation rate Climate change Russia’s invasion of Ukraine* A personal life event or transition 20 29 32 42 48 This has had an impact on my brand choices 2022 Edelm an Trust Barometer Special Report: The New Cascade of Influence. BRD_EVT_IMP. Sometimes global and national events can have an impact on the choices people make regarding w hich brands to buy. This can happen either because they do not approve of the w ay the brands responded to those events or because of how tho se events have changed or af f ected them as a person. Which, if any, of the f ollow ing things have had an impact on your brand choices w ithin the past f ew years? Pick all that apply. General population, 14 - mkt avg. *Due to the sensitive nature of this attribute, d ata not collected in China.