15 GEN Z INFLUENCE ALSO EXTENDS TO HOW WE WORK AND SAVE Percent who say Teenagers and college - aged people influence... Our work culture Our financial behavior 2022 Edelm an Trust Barometer Special Report: The New Cascade of Influence. KID_INFLU. To w hat degree, if any, w ould you say that the f ollow ing things about you and your behavior today have been inf lue nce d by teenagers and college - aged people? 5 - point scale; codes 3 - 5, moderately or more. Attributes show n to half of the sample. Gene ral population, 14 - mkt avg., and by age. “Our w ork culture” (attribute 17) only show n to employees of an organization (Q43/1) across the f ull sample. 70 69 57 46 Age 18-26 27-41 42-55 56+ 65 62 52 32 Age 18-26 27-41 42-55 56+ 52 % Global 14 63 % Global 14 What I expect from my employer My willingness to pressure my employer to change How I work How I save and invest my money
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