PERFORMANCE GAP BY MARKETS Percentage point gap between those who say each is a strong expectation or a deal breaker when considering a job, and percent who agree their employer is performing well on each Global 7 Brazil China Germany India Japan UK U.S. CAREER ADVANCEMENT 18 27 5 16 8 32 19 20 They offer training programs to keep skills up to date 15 24 4 11 6 23 14 19 Opportunities to move up 19 29 8 13 9 33 18 19 Competitive wages 26 35 7 30 10 44 27 27 They offer me interesting and valuable work experiences 13 19 2 10 6 29 16 13 PERSONAL EMPOWERMENT 17 24 4 16 9 26 18 18 Employees reflect customer diversity 13 19 3 11 7 24 11 13 Management always tells the truth 24 32 9 23 12 33 28 25 Will not promote those who do not live up to company values 19 22 4 19 15 29 19 21 Management communicates regularly with employees 18 24 5 15 11 30 19 17 CEO embodies the values of the organization 13 18 1 13 4 21 17 15 Easy for employees to give input 17 25 5 17 6 27 16 18 Include employees in the planning process 16 25 3 16 8 21 19 18 SOCIAL IMPACT 14 18 2 13 7 22 15 14 Opportunities to address social problems 14 23 1 16 10 13 16 15 Has a greater purpose 7 9 1 4 3 17 8 5 CEO addresses controversial issues I care about 11 12 -1 12 6 21 13 11 Business reflects my values 16 22 4 16 7 26 17 14 Meaningful work that shapes society 14 20 1 13 8 24 17 14 19 21 5 19 9 31 21 22 Would stop engaging in specific business practices… 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. EMP_IMP. When considering an organization as a potential place of employment, how important is each of the following to you in deciding whether or not you would accept a job offer there? Please indicate your answer to each item using the scale below. 3-point scale; top 2 box, important. EMP_VAL. Thinking about your current employer, to what extent do you agree with the following statements? 9-point scale; top 4 box, agree. Question asked of those who are an employee (Q43/1). 7-mkt avg. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 42