PERFORMANCE GAP BY DEMOGRAPHICS Percentage point gap between those who say each is a strong expectation or a deal breaker when considering a job, and percent who agree their employer is performing well on each Men Women 18-34 35-54 55+ Low Middle High CAREER ADVANCEMENT 17 20 17 18 21 25 18 14 They offer training programs to keep skills up to date 14 16 15 14 16 22 15 10 Opportunities to move up 17 20 18 19 19 25 18 15 Competitive wages 24 28 23 25 34 34 25 22 They offer me interesting and valuable work experiences 13 14 13 13 16 20 13 10 PERSONAL EMPOWERMENT 16 19 16 16 20 26 16 13 Employees reflect customer diversity 11 15 14 12 12 21 12 9 Management always tells the truth 22 25 19 24 29 31 22 21 Will not promote those who do not live up to company values 17 21 18 18 22 25 18 16 Management communicates regularly with employees 17 19 17 16 21 29 17 14 CEO embodies the values of the organization 12 15 12 13 15 20 12 12 Easy for employees to give input 15 19 15 16 20 28 16 11 Include employees in the planning process 15 17 14 16 18 25 16 11 SOCIAL IMPACT 12 15 13 13 14 21 13 10 Opportunities to address social problems 11 16 14 13 13 23 13 9 Has a greater purpose 6 9 9 7 3 16 6 4 CEO addresses controversial issues I care about 10 13 11 10 14 18 10 9 Business reflects my values 14 17 15 15 16 22 16 12 Meaningful work that shapes society 14 15 14 13 17 22 14 10 17 21 17 19 22 25 18 16 Would stop engaging in specific business practices… 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. EMP_IMP. When considering an organization as a potential place of employment, how important is each of the following to you in deciding whether or not you would accept a job offer there? Please indicate your answer to each item using the scale below. 3-point scale; top 2 box, important. EMP_VAL. Thinking about your current employer, to what extent do you agree with the following statements? 9-point scale; top 4 box, agree. Question asked of those who are an employee (Q43/1). 7-mkt avg., by demographics. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 43