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EXPECTATIONS AND PERFORMANCE IN DETAIL -DEMOS Percent who say each is a strong expectation or a deal breaker when considering a job, and percent who agree their employer is performing well on each Men Women 18-34 35-54 55+ Low Middle High Expectation Performance EXP PER EXP PER EXP PER EXP PER EXP PER EXP PER EXP PER EXP PER +/- : change from Jan 2019 to Aug 2021 +/- +/- +/- +/- +/- +/- +/- +/- +/- +/- +/- +/- +/- +/- +/- +/- CAREER ADVANCEMENT 82 3 65 -3 81 4 62 -1 84 4 67 -3 82 4 64 1 78 4 56 -3 76 4 51 -4 82 3 64 -1 86 3 71 -1 They offer training programs to keep skills up to date 81 4 67 -1 81 3 65 -1 84 4 69 -2 81 3 67 2 76 4 60 -3 76 3 54 -2 81 4 66 -1 85 3 75 0 Opportunities to move up 78 3 61 -2 77 5 57 -1 83 5 65 -3 78 5 59 2 69 4 50 0 72 6 47 -3 77 3 59 0 83 3 68 -1 Competitive wages 85 3 61 -3 85 3 57 -2 86 3 63 -4 85 3 60 1 85 7 51 -4 81 3 47 -6 85 3 60 -2 89 5 67 -1 They offer me interesting and valuable work experiences 82 2 69 -4 82 3 68 -1 84 3 71 -2 82 4 69 -1 80 2 64 -4 76 4 56 -4 83 3 70 -2 85 1 75 -2 PERSONAL EMPOWERMENT 77 3 61 -3 77 6 58 -1 79 5 63 -3 77 5 60 1 74 2 54 -1 72 5 47 -5 77 6 61 0 81 2 67 -2 Employees reflect customer diversity 73 4 62 -5 76 7 61 -1 78 5 64 -5 74 7 62 0 69 4 57 -2 71 7 50 -5 75 7 63 -1 78 3 69 -2 Management always tells the truth 83 5 61 0 84 7 59 2 83 6 64 -2 84 7 60 4 83 4 54 1 79 7 48 -4 84 7 62 3 87 5 66 0 Will not promote those who do not live up to company values 67 3 50 -8 67 5 46 -6 71 5 53 -7 67 5 49 -4 61 0 39 -8 62 1 37 -10 68 7 50 -5 70 0 54 -7 Management communicates regularly with employees 83 4 66 -1 82 5 63 -1 84 6 67 -3 82 4 66 3 81 2 60 0 79 6 50 -4 83 5 66 1 86 3 72 -1 CEO embodies the values of the organization 76 2 64 -2 75 3 60 -1 77 2 65 -3 75 2 62 0 73 2 58 2 68 3 48 -4 76 3 64 1 81 1 69 -3 Easy for employees to give input 79 2 64 -1 81 5 62 3 82 4 67 0 79 4 63 3 77 1 57 0 76 7 48 -5 80 4 64 2 83 2 72 2 Include employees in the planning process 76 4 61 -2 75 7 58 0 78 4 64 -2 76 8 60 2 71 4 53 -1 72 6 47 -5 76 7 60 1 79 3 68 -1 SOCIAL IMPACT 71 4 59 -3 71 7 56 -1 75 7 62 -3 70 6 58 -1 63 3 49 -3 66 7 45 -6 71 7 58 -1 75 2 65 -3 Opportunities to address social problems 68 3 57 -4 71 7 55 -3 76 7 62 -3 69 5 56 -3 59 4 46 -4 67 8 44 -5 70 6 57 -2 72 2 63 -5 Has a greater purpose 75 4 69 -2 76 6 67 -1 78 4 69 -3 75 6 68 -1 70 3 67 0 69 4 53 -6 76 6 70 0 79 2 75 -2 CEO addresses controversial issues I care about 62 4 52 -3 62 8 49 1 68 8 57 -1 61 6 51 2 53 4 39 -4 59 8 41 -4 62 7 52 1 66 3 57 -3 Business reflects my values 75 4 61 -4 76 7 59 -1 79 7 64 -4 75 5 60 0 70 4 54 -2 70 6 48 -6 76 7 60 -2 80 3 68 -3 Meaningful work that shapes society 76 5 62 -3 75 6 60 -1 79 6 65 -3 75 6 62 0 69 2 52 -4 70 5 48 -6 76 6 62 -1 79 3 69 -1 67 50 67 46 71 54 67 48 58 36 62 37 67 49 71 55 Would stop engaging in specific business practices… 3 -4 8 -2 7 -4 6 -1 3 -6 8 -7 8 -2 1 -3 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. EMP_IMP. When considering an organization as a potential place of employment, how important is each of the following to you in deciding whether or not you would accept a job offer there? Please indicate your answer to each item using the scale below. 3-point scale; top 2 box, important. EMP_VAL. Thinking about your current employer, to what extent do you agree with the following statements? 9-point scale; top 4 box, agree. Question asked of those who are an employee (Q43/1). 7-mkt avg., by demographics. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 41

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