BELIEF-DRIVEN EMPLOYEES MORE LIKELY TO ADVOCATE Percent who agree Belief-driven employees: choose, leave, avoid or consider employers based on their values and beliefs 79 Belief-driven Non belief-driven I would recommendour products +15pts or services to others 64 76 I recommendthis organization as +17pts an employer to others 59 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. EMP_ENG. Thinking about your current employer, to what extent do you agree with the following statements. 9- point scale; top 4 box, agree. Question asked of those who are an employee (Q43/1). 7-mkt avg., by belief-driven employee segments. All data is filtered to be among employees who work for an organization or corporation (Q43/1). See Technical Appendix for a full explanation of how belief-driven employees were measured. 23