BELIEF-DRIVEN EMPLOYEES MORE LOYAL AND COMMITTED Percent who agree Belief-driven employees: choose, leave, avoid or consider employers based on their values and beliefs 76 Belief-driven I want to stay working for this Non belief-driven organization for many years +13pts 63 78 I do more than what’s expected to help the organization succeed +16pts 62 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. EMP_ENG. Thinking about your current employer, to what extent do you agree with the following statements. 9- point scale; top 4 box, agree. Question asked of those who are an employee (Q43/1). 7-mkt avg., by belief-driven employee segments. All data is filtered to be among employees who work for an organization or corporation (Q43/1). See Technical Appendix for a full explanation of how belief-driven employees were measured. 24
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