BELIEF-DRIVEN EMPLOYEES MORE LIKELY TO ENGAGE IN ACTIVISM To produce change in their organization, Belief-driven employees: choose, leave, avoid or percent who will … consider employers based on their values and beliefs 63 Belief-driven Work within the system Non belief-driven Petition senior management to make changes +12pts Suggest changes to direct manager or HR Send internal comms to senior management 51 Belief-driven employees are 18ptsmore likely to engage in workplace activism: Take it public 50 Belief-driven Whistleblowing 83 Go on strike or work slow-down % Leak internal documents or emails +24pts Social media campaign 26 Non belief-driven 65% Protest outside our offices or factories 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. POW_HOW. What would you personally be willing to do in order to produce or motivate what you consider to be urgently necessary changes within the organization you work for? Pick all that apply. Question asked of those who are an employee (Q43/1). 7-mkt avg., by belief-driven employee segments. “Will take some action” is a net of attributes 1-10; “Work within the system” is a net of attributes 1-3; “Take it public” is a net of attributes 4, 5, 7, 8, 9. All data is filtered to be among employees who work for an organization or corporation (Q43/1). See Technical Appendix for a full explanation of how belief-driven employees were measured. 22