LEVERAGE THE POWER OF TRUSTED VOICES Percent trust, among employees Distrust Neutral Trust 78 77 71 70 67 59 My co-workers My direct boss My employer CEO Head of HR Head of DEI Labor/trade union or manager or work counsel officials 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. TRU_PEP. Below is a list of groups of people. For each one, please indicate how much you trust that group of people to do what is right. 9-point scale; top 4 box, trust. All attributes asked among those who are employed (Q43/1) except “Labor/trade union or work counsel officials”. 7-mkt avg. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 31
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