CEOS MUST EMBODY EMPLOYER VALUES Percent increase in likelihood of trusting one’s employer, showing top 5 (logistical regression analysis) When employees feel … Increased likelihood of trust that the CEO’s actions embody our organization’s values +6.11% that they have a safe working environment +4.92% valued by their employer +4.70% management always tells employees the truth +4.64% management communicates regularly with employees +4.32% 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. Discrete choice analysis; results shown are marginal effects on likelihood to trust. EMP_VAL. Thinking about your current employer, to what extent do you agree with the following statements? 9-point scale; top 4 box, agree.Question asked of those who are an employee (Q43/1). TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. “Your employer” asked among those who are employed (Q43/1). 7-mkt avg. All data is filtered to be among employees who work for an organization or corporation (Q43/1). For a full explanation of how this data was calculated, please see the Technical Appendix. 32