15 Percent trust TRUST INCREASES ACROSS MOST SECTORS 2022 Edelman Trust Barometer. TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. 9 - point scale; t op 4 box, trust. Industries shown to half of the sample. General population, 27 - mkt avg. 74 69 69 69 68 66 66 66 65 64 63 62 61 58 56 44 Distrust Neutral Trust Change, 2021 to 2022 - 0 + +4 +3 +3 +3 +2 +4 +2 +3 +3 +2 +2 +2 +1 0 +3 - 2 Social media most distrusted and falls further