7 59 57 43 37 Search engines Traditional media Owned media Social media Percent trust NEWS SOURCES FAIL TO FIX THEIR TRUST PROBLEM 2022 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and inf or mation? 9 - point scale; top 4 box, trust. Question asked of half of the sample. General population, 22 - mkt avg. *From 2012 - 2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.” Global 22 Distrust Neutral Trust Change, 2012 to 2022 - 0 + - 3 - 5 +1 - 8 Change, 2012 to 2022 Least - trusting countries for each source U.S. Australia Japan 45 47 47 Russia Japan S. Korea, U.S. 35 39 43 S. Korea Russia U.S. 24 28 28 France Germany Canada 19 20 21