TRUST INCREASES IN 12 OF 16 COUNTRY BRANDS Trust in companies headquartered in each country, in the U.S. + - 0 Distrust Neutral Trust Change, 2020 to 2021 All-time low 60 64 65 54 55 58 58 50 51 52 52 38 43 34 37 26 +4 -1 +9 +4 +5 +4 +5 +9 0 +2 +2 +5 0 +6 0 +6 2021 Edelman Trust Barometer. TRU_NAT. Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies 52 headquartered in the following countries to do what is right. 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, U.S.