SPOKESPEOPLE CREDIBILITY OVER TIME Percent who rate each as very/extremely credible as a source of information about a company, in the U.S. 69 69 68 68 66 64 62 62 62 62 67 64 57 A person like yourself 61 61 59 54 59 57 Academic expert 54 46 45 Journalist 43 43 40 40 39 38 43 CEOs 37 37 36 36 38 36 34 Government official 36 30 35 30 34 28 30 29 29 29 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General 53 population, U.S.