TRUST INCREASES IN 9 OF 16 COUNTRY BRANDS Trust in companies headquartered in each country, in Singapore + - 0 Distrust Neutral Trust Change, 2020 to 2021 All-time low 72 76 62 63 65 66 66 67 60 53 53 54 39 42 42 44 +11 +8 +14 +9 +4 +8 -1 +4 -3 +6 +1 -1 0 -2 -2 -4 2021 Edelman Trust Barometer. TRU_NAT. Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies 35 headquartered in the following countries to do what is right. 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, Singapore.