AMONG RESPONDENTS IN SINGAPORE, TRUST INCREASE FOR BRAND CHINA Distrust Neutral Trust (1-49) (50-59) (60-100) Percent trust in companies headquartered in each country, Percent trust in the national government of each in Singapore foreign country, in Singapore 81 80 78 77 77 76 72 75 75 75 73 72 71 71 70 69 6969 66 68 68 66 66 66 59 58 65 65 65 65 64 60 59 55 54 42 41 44 36 35 34 31 31 26 23 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. TRU_NAT. Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies headquartered in the following countries to do what is right. 9-point scale; top 4 box, trust. Question asked of half of the sample. TRU_GOV. Please indicate how much you trust the national government of each of the following countries to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. 9- 34 point scale; top 4 box, trust. Question asked of half of the sample. Respondents were not asked to rate their home country. General population, Singapore.
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