SPOKESPEOPLE CREDIBILITY OVER TIME Percent who rate each as very/extremely credible as a source of information about a company, in Singapore 64 61 61 60 58 58 58 57 56 Academic expert 55 55 54 52 52 53 55 50 50 49 53 Government official 48 51 51 51 51 49 50 45 45 47 A person like yourself 47 47 46 46 45 45 44 43 41 CEOs 39 33 39 33 36 Journalist 35 27 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? 4-point scale; top 2 box, credible. Question asked of half of the sample. General 36 population, Singapore.