BRANDS’ RESPONSE TO PANDEMIC ALREADY INFLUENCING PURCHASE Percent who agree I have recently started using a new brand because of the innovative or compassionate way they have responded to the virus outbreak 82 60 52 46 33 30 29 26 24 21 20 19 37% Global 12 2020 Edelman Trust Barometer Special Report: Brands and the Coronavirus. Q2. Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree. Question shown to those who have heard of the virus (Q1/1). 12-mkt avg. Data collected between March 23 16 and March 26, 2020.