PROTECT EMPLOYEES AT ALL COSTS Percent who want this from brands Brands must do this to earn or keep my trust I hope brands will do this, but there is no obligation Brands must do everything they can to protect the well-being and financial security of their employees and their suppliers, even if it means suffering big financial losses until the pandemic ends 93 93 92 91 91 90 90 89 89 89 87 86 29 37 34 32 38 39 38 31 40 47 45 49 90% 64 56 58 59 53 51 52 55 52 38 49 42 44 38 Global 12 2020 Edelman Trust Barometer Special Report: Brands and the Coronavirus. Q4. In the face of this coronavirus outbreak, what do you expect brands to do? 3-point scale; code 1, brands 15 must do this; code 2, I hope brands will do this. Question shown to those who have heard of the virus (Q1/1). 12-mkt avg. Data collected between March 23 and March 26, 2020.