BRANDS’ RESPONSE TO PANDEMIC WILL INFLUENCE FUTURE PURCHASE Percent who agree How well a brand responds to this crisis will have a huge impact on my likelihood to buy that brand in the future 88 79 76 73 70 66 65 64 61 50 45 45 65% Global 12 2020 Edelman Trust Barometer Special Report: Brands and the Coronavirus. Q2. Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree. Question shown to those who have heard of the virus (Q1/1). 12-mkt avg. Data collected between March 23 17 and March 26, 2020.