MAINTAINING BRAND TRUST DURING THE CORONAVIRUS 4. 1. 2. 3. Communicate with Show up and Don’t act alone Solve, don’t sell emotion, compassion do your part and facts Brands should focus all People are reassured by Brands have a vital role There is strength in efforts on finding positive brand actions to play. Now is not the collaboration. To truly appropriate and and commitments. time to disappear, but to help people during this meaningful solutions to Communicate with show up and use all crisis requires a joining the problems people are empathy to help both your resources and of forces with others, facing today. inform and calm. creativity to make a most critically difference. government. 18