EVOLVING PERCEPTIONS CHALLENGE CANADIAN NEWSROOMS Per cent who agree, in Canada Journalists and reporters Most news organizations are The media is not doing well at are purposely trying to mislead more concerned with supporting being objective and non-partisan people by saying things they an ideology or political position know are false or gross than with informing the public exaggerations Canada 49% Canada 52% Canada 52% 56% 59% 58% 59% 60% 61% U.S. Global 27 U.S. Global 27 U.S. Global 24 2021 Edelman Trust Barometer. POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically, how much do you worry about each of the following? 9-point scale; top 4 box, worry. Attributes shown to half of the sample. General population, Canada, U.S., and 27-mkt avg. ATT_MED_AGR. Below is a list of statements. For each one, please rate how much you agree or disagree with that statement. 9-point scale; top 4 box, agree. Question asked of half of the sample. General population, Canada, U.S., and 27-mkt avg. PER_MED. How well do you feel the media is currently doing each of the following? Please indicate your answer using the 5-point scale below. 5-point scale; bottom 3 box, not doing well. Question asked of half of the sample. General population, Canada, U.S., and 24-mkt avg. Data not collected in China, Russia, and Thailand. 16