TRUST IN MOST INFORMATION SOURCES AT RECORD LOWS Per cent trust in each source for general news and information, in Canada 71 68 69 71 65 61 66 65 Trusted Change (60-100) 2020-2021 62 58 58 62 55 -10 55 56 57 57 Traditional media 45 53 47 Distrusted 40 38 38 39 37 (1-49) Search engines* -6 39 34 37 33 31 32 32 Owned media -5 28 31 29 28 31 22 26 Social media -4 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, Canada. *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.” 15