NO MEDIA SOURCE TRUSTED Percent trust in each source for general news and information, in Australia 61 61 Trusted (60-100) 58 Change 57 56 55 55 54 2020-2021 53 57 57 49 51 53 -3 Traditional media 51 52 48 49 47 46 36 34 35 38 Search engines* -1 33 31 29 32 28 26 26 32 31 Owned media +5 28 28 26 24 23 23 23 Social media +9 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, Australia. 19 *From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.”