19 HEAD OF DEI LACKS CREDIBILITY; NO SINGLE VOICE TRUSTED 2022 Edelman Trust Barometer Special Report: Business and Racial Justice in America. VOICES. Which of the following people do you trust to tell you the truth about racism, diversity, equity and inclusion matters within the organization you work for? Pick all that apply. Question asked of those who are an employee of an organization (Q43/1). General population, U.S., and among Non-Hispanic White, Black, Hispanic and Asian populations. U.S. employees White Black Hispanic Asian I do not trust anyone in the organization 28 26 26 32 My racially diverse co- workers 26 33 28 33 My direct boss/supervisor 27 22 28 24 Head of HR 24 22 24 21 The CEO 27 19 23 15 Racially diverse executives 20 21 20 14 Head of DEI 19 20 16 19 18 20 24 24 27 28 26 +1 -1 +2 +1 0 -3 +3 Percent of employees who say Highest agreement among each community I trust each to tell me the truth about racism, diversity, equity and inclusion within my organization Change, Apr 2021 to Apr 2022 - 0 +
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