2024 Edelman Trust Barometer P. 40 Business Trusted in 15 of 28 Countries Percent trust in business GLOBAL 28 - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 82 81 80 78 78 75 75 75 73 70 66 65 64 63 62 58 58 57 57 56 53 53 52 51 50 50 48 45 +1 63 pt Change, +2 -3 -3 +5 0 +4 +7 +4 +7 -1 +2 +4 -4 +1 0 +4 +4 +5 0 +7 0 -2 0 -1 0 +3 -2 +7 2023 to 2024 In Ch In Sa UAE Ke Ma Tha Ni Me B Ne Co Si S. Au Sw Ca It Sp Fr U. Ir Ar Ge Ja UK S. d d g ra n a a S e g p i u n t l A s n l a la r K ia n o d la i e x zi h o g e y i nc . e m an n y l i f t d a n n o a i a y a ri c l e m a r ra e d n a r e s a o r p i e d A nd b c a t e s i l o l n i n ia r a an ia r a ia n y a ab ds e a i a 2024 Edelman Trust Barometer.TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 28-mkt avg. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.