2024 Edelman Trust Barometer P. 39 Business Remains Only Trusted Institution Percent trust GLOBAL 28 - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 63 59 51 50 Change, +1 +1 +1 +1 2023 to 2024 Business NGOs Government Media 2024 Edelman Trust Barometer.TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 28-mkt avg. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. Due to a translation inconsistency in France, the 2023 Trust Index has been imputed using a model. For more details, please see the Technical Appendix.