2024 Edelman Trust Barometer P. 41 NGOs Trusted in 12 of 28 Countries Percent trust in NGOs GLOBAL 28 - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 77 76 74 72 72 70 69 69 66 64 64 61 59 58 56 55 53 53 52 52 52 51 49 49 47 44 42 40 +1 59 pt Change, +3 0 +3 -6 +4 +1 0 -1 +1 -4 -2 0 -1 +5 +1 +2 -4 0 +1 +3 +2 -5 +2 +3 0 0 +1 +2 2023 to 2024 In Ke Ni Ch Tha Ma In UAE Si Me Sa S. B Au Fr Ca Co Sp Ir It U. Ar Ne S. UK Sw Ge Ja d g d n ra a e a S g p n i u A s n l a la l t K r ia e n i la o g x d zi nc o i y . e h e m an y l n i f t a n n o d a ri a a y a c i r l ra d m n e r e a a s e p o i e d r nd A c a b t e i s o l i l n n a ia r r a ia ia n an a y e ab a ds i a 2024 Edelman Trust Barometer.TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 28-mkt avg. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.
2024 Edelman Trust Barometer Global Report Page 40 Page 42