2024 Edelman Trust Barometer P. 21 When Institutions I reject this innovation I embrace this innovation Mismanage Innovation: Innovation is More Rejection, managed … Less Enthusiasm for Green 10 61 well Emerging Technologies energy 15 51 poorly Percent who say GLOBAL 28 26 38 well AI 43 26 poorly Gene-based 27 33 well medicine 41 25 poorly GMO foods 55 15 well 2024 Edelman Trust Barometer. CHG_TEC_COM. How would you characterize your 63 13 poorly feelings about each of the following? 5-point scale; bottom 2 box, resistant or hesitant = reject; top 2 box, enthusiastic or passionate = embrace. General population, 28-mkt avg., by the innovation management scale. For a full explanation of how the Innovation Management Scale was developed, please see the Technical Appendix.