2024 Edelman Trust Barometer P. 20 Nearly All Countries More Likely to Believe Innovation is Mismanaged Rather Than Well Managed On average, percent who say GLOBAL 28 More likely to say innovation is poorly managed, not well, in 24 of 28 countries Neither 39 14 17 Yes, 14 16 19 17 17 25 22 22 innovation is 22 17 18 21 23 19 21 21 17 20 20 30 26 35 34 37 well managed 21 24 35 No, 56 50 49 49 48 48 46 innovation is 39 44 44 43 43 42 42 41 40 39 36 36 35 poorly managed 33 31 30 30 30 29 28 26 24 GloGlo U.U. AuAu GeGe UKUK ArAr FrFr ItIt BrBr CaCa SpSp SwSw IrIr S.S. CoCo NeNe MeMe ChCh S.S. JapJap MaMa InIn InIn KeKe ThTh UAUA SiSi SaSa NiNi SS gg aa aa aa ee dd dd nn gg bb ss rr nn lyly nn aa ee lala AA ll tt xx ii KK ll iaia oo nn aa EE gg uu aa .. tt mm ee zz aa iinn dd nn ff oo hh ii nn oo anan aa nn yy ii ll dd ee l 2l 2 rr nn cc ii rr mm ee cc aa yy aa aa rr aa aa ee ll dd ee dd ii rr oo rr ss ee aa pp ii ii ll nn ttii aa nn cc bb ll ee ii ss nn oo AA aa 88 ii nn aa aa aa aa dd aa yy ii nn iaia rr rr aa aa ddss ee aabb iiaa 2024 Edelman Trust Barometer. Innovation Management Scale. General population, 28-mkt avg. For a full explanation of how the Innovation Management Scale was developed, please see the Technical Appendix.